出版社: Virgin Books
副标题: Adventures of a Global Entrepreneur
出版年: 2010-1-22
页数: 342
定价: USD 26.95
装帧: Hardcover
ISBN: 9781905264421
内容简介 · · · · · ·
Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people.
Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned fro...
Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people.
Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.
Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.
Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.
作者简介 · · · · · ·
Sir Richard Branson is a hugely successful international entrepreneur and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his second book, Screw It, Let’s Do It, have both been international bestsellers.
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Business Stripped Bare的书评 · · · · · · ( 全部 17 条 )
发明创业36计之“借刀杀人——风险投资+品牌输出的跨行业攻略”
《商界裸奔》--[英] 理查德·布兰森
HAVE FUN IN LIFE
理查德*布兰森的秘密
这篇书评可能有关键情节透露
这是理查德布兰森介绍维珍系列产品的商业历史和经营企业理念的书籍。 布兰森本人不擅长理论,几乎所有学到的东西都是通过实践得来的。他认为企业经营要符合它自己的规则。曾经成功的方法今后可能不再管用,规则不是一成不变的。他通过办杂志认识摇滚乐并开始起家,发展到现在的... (展开)永远不要干令你夜不能寐的事
这篇书评可能有关键情节透露
翻阅完《商界裸奔-一切生意的绝对秘密》,抛开书中给出的针对人才、品牌价值、创新、管理和企业社会责任等话题的答案不论,更让我印象深刻的是打造维珍(Virgin)帝国的传奇CEO Richard Branson说的一句话:永远不要干令你夜不能寐的事。 这是在Virgin在创业之初因为假... (展开)> 更多书评 17篇
论坛 · · · · · ·
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