In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: ?When it is right not to listen to customers. ?When to invest in developing lower-performance products that promise lower margins. ?When to pursue small markets at the expense of seemingly ?larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.
0 有用 Jocelyn 2017-07-30 16:47:10
非常酷,1997年出版的书,遇见了未来。 老板说他读了10遍了。。。。。
0 有用 QuietAmbassa 2023-03-06 12:37:37 美国
AK rec. Not for me… more suitable for someone more… enterprising
0 有用 孟先生 2023-05-06 22:35:31 北京
不长但不错;有点博士论文的意思。
0 有用 王三十九 2023-10-10 21:04:40 北京
的确是经典。都在寻找大模型应用场景的当下,再读一遍仍很受启发。
0 有用 简简简啊 2024-01-08 05:51:39 新西兰
有纠正的启发:其实几乎所有头部公司都能抓住颠覆性技术,是惯性(customer base, resource, value network, process)和惰性(managers)使得在新战场中输给startups。没看到好解法,spinoff也许是一个。启发2: 太容易低估Marketing,技术变量很容易overshoot,” Disruptive technology should be... 有纠正的启发:其实几乎所有头部公司都能抓住颠覆性技术,是惯性(customer base, resource, value network, process)和惰性(managers)使得在新战场中输给startups。没看到好解法,spinoff也许是一个。启发2: 太容易低估Marketing,技术变量很容易overshoot,” Disruptive technology should be framed as a marketing challenge, not a technological one.” (展开)
0 有用 简简简啊 2024-01-08 05:51:39 新西兰
有纠正的启发:其实几乎所有头部公司都能抓住颠覆性技术,是惯性(customer base, resource, value network, process)和惰性(managers)使得在新战场中输给startups。没看到好解法,spinoff也许是一个。启发2: 太容易低估Marketing,技术变量很容易overshoot,” Disruptive technology should be... 有纠正的启发:其实几乎所有头部公司都能抓住颠覆性技术,是惯性(customer base, resource, value network, process)和惰性(managers)使得在新战场中输给startups。没看到好解法,spinoff也许是一个。启发2: 太容易低估Marketing,技术变量很容易overshoot,” Disruptive technology should be framed as a marketing challenge, not a technological one.” (展开)
0 有用 王三十九 2023-10-10 21:04:40 北京
的确是经典。都在寻找大模型应用场景的当下,再读一遍仍很受启发。
0 有用 孟先生 2023-05-06 22:35:31 北京
不长但不错;有点博士论文的意思。
0 有用 QuietAmbassa 2023-03-06 12:37:37 美国
AK rec. Not for me… more suitable for someone more… enterprising
0 有用 Ocean_RUC 2021-03-18 15:13:21
车轱辘话说来说去,看了一半转到中文,一目十行地跳读。 当时的确是真知灼见。成熟企业会延迟推出新技术?担心现有产品的销售受到影响。小市场满足不了大公司的增长需求。