营销革命3.0

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• Part I Trends Chapter 1 Welcome to Marketing 3.0 P5 New wave technology consists of three major forces: cheap computers and mobile phones, low-cost Internet and open source. P7 New wave technology enables people to turn from being consumers into prosumers. One of the enablers of new wave technology is the rise of social media. We classify social media in two broad categories. One is the expressive social media, which includes blogs, Twitter, YouTube, Facebook, photo sharing sites like Flickr, and other social networking sites. The other category is the collaborative media, which includes sites such as Wikipedia, Rotten Tomatoes, and Craigslist. P11 Therefore marketing evolved. In the first stage, marketing was transaction oriented… In the third stage, marketing has shifted to inviti... (查看原文)

  温驯的兰奈酱 1赞 2014-05-02 11:34:17

• 美国著名剧作家罗伯特·麦基（Robert Mckee）认为，说服观众有两种截然不同的方法：第一种，罗列一堆事实和数据，证明你的观点，让对方理性判断。第二种，同时也是他认为更有效的方法，围绕你的观点写一个动人的故事，引发对方的情感呼应。 (查看原文)

  无少 2011-12-01 22:19:14

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