出版社: Basic Books
副标题: The Unauthorized History of the Great American Soft Drink and the Company That Makes it
出版年: 2000-1-1
页数: 664
定价: USD 19.95
装帧: Paperback
ISBN: 9780465054688
内容简介 · · · · · ·
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage o...
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."
作者简介 · · · · · ·
[美]马克·彭德格拉斯特
美国新闻记者、独立学者,毕业于哈佛大学。
美国科学作家协会、环境记者协会和佛蒙特州作家协会的成员。
非营利性组织“国家理性与正义中心”管理委员会的成员。
代表作有《不寻常的战场》和《记忆的牺牲品》。
原文摘录 · · · · · ·
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For God, Country, and Coca-Cola的书评 · · · · · · ( 全部 22 条 )
【读书笔记】打上美国精神“烙印”的百年品牌史诗
这篇书评可能有关键情节透露
可口可乐的发迹,是一部跌宕起伏的美国百年的商业成长史。正如作者所说,“它受到时代的影响,同时也影响着时代”,是烙印上“美国血液”的品牌,拥有着美国人的骄傲与爱恨。作者用令人惊叹的资料量为读者完整勾勒出可口可乐百年发展历程的全景面貌,书写在品牌战略、营销和占... (展开)每一家公司的成长都是一部血泪史
> 更多书评 22篇
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