出版社: Times Books
副标题: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
出版年: 2007-12-26
页数: 336
定价: USD 26.00
装帧: Hardcover
ISBN: 9780805078329
内容简介 · · · · · ·
Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolv...
Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
The Mind of the Market的创作者
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迈克尔·舍默 作者
作者简介 · · · · · ·
Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, ...
Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.
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The Mind of the Market的书评 · · · · · · ( 全部 20 条 )
读后感兼述我们为什么没有进化成他们的样子
读《The Mind of the Market》小记
进化心理学与非经典经济学的优秀普及
旧石器时代的大脑 v.s. 市场经济的新时代
一本通俗易懂有很有意义的书
> 更多书评 20篇
论坛 · · · · · ·
great point! | 来自幸福村酒吧 | 2009-12-16 23:14:52 |
这本书的其他版本 · · · · · · ( 全部4 )
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中国人民大学出版社 (2009)7.5分 465人读过
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大是文化有限公司 (2008/10/02)暂无评分 3人读过
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未知出版社 (2009)暂无评分 1人读过
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二手市场
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0 有用 雪地里的水煮蛋 2011-09-18 10:47:02
如果已经读过作者的其他书,或者类似behavioral econ系列,这本实在毫无新意,不过单看的话也还好
0 有用 无语邻 2015-06-04 10:08:12
入门级读物,倒是适合我这种连马太效应都搞不清楚的人。
0 有用 一只猪头 2008-11-23 22:27:32
很好的书。
0 有用 无语邻 2015-06-04 10:08:12
入门级读物,倒是适合我这种连马太效应都搞不清楚的人。
0 有用 雪地里的水煮蛋 2011-09-18 10:47:02
如果已经读过作者的其他书,或者类似behavioral econ系列,这本实在毫无新意,不过单看的话也还好
0 有用 一只猪头 2008-11-23 22:27:32
很好的书。