"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan, Amazon.com
CHA1 流行三法则：当流行被引爆，是因为一些事情的发生让其中1个2个甚至三个条件发生了改变：
个别人物法则（Law of the Few）、附着力法则（Stickiness Factor）和环境威力法则（Power of Context）
1、个别人物法则（Law of the Few）：联系员、内行、推销员
E.G. 在暇步士案例中，最让人困惑不解的就是，那些鞋是如何从几个引领时尚的曼哈顿嬉皮士穿在脚上发展到全国各家购物商场皆有销售。东村与整个美国中产阶级之间有什么关系？
在这些特别人物中有人意识到了时尚趋向，通过自己的社交、自己的活力、热情和个人魅力把“暇步士”传染给大家。
* 六步分离法则：以往对此的案例的理解是，世界上每一个人与其他人之间仅仅六步之遥。实际上，这个案例的实际意义是，某些个人别与其他所有的人相隔仅几步之遥，我们就是通过那几个个别人物与世界联系起来的。
* “我遇见了最棒的人”：如果你回顾洛伊丝的这段历史，并计算一下，就会发现她涉足过8个领域，即演艺、写作、医务、法律、公园保护、政治、铁路保护及跳蚤市场。当我请她本人列出一份清单时，她写了10个领域，因为她增加了自己目前涉足的建筑和礼仪。但是，她很可能是有意表示谦虚，因为如果你再仔细研究一下她的生平，就可能把她的经历划分成15个或者20个领域，但是这些领域并不是互不相干的。联系员的特点就是：涉足许多不同领域，结果就把所有这些领域联系到一起了。（一慕：gosh，这样的跨界人群太赞了！在50年代的芝加哥，还需要靠纯粹的这些特定的“个体”才能组建salon来跨界交流，如今我们有了social network，还能做什么？这不就是facebook，weibo，zhihu，douban，bbs的引爆点运用？）
* 微弱关系的威力：56%的人求职是通过关系介绍，而其中83%以上的人使用的这种人... (查看原文)
读这本书历时半年，终于可以关张。总结下，这本书其实是在说“改变”，Tipping Point Theory想说明的问题就是，改变是可以发生的，而且可以通过1.找对关键人物；2.重塑想要传递的信息本身；3.创造更利于改变发生外部环境这三种方式来使改变发生的更迅速，影响范围更大。当我们埋头做事，并希望改变赶紧发生时，不妨抬头看看这几个因素，说不定小小的调整就能带来大大的收获。
![[加拿大] 马尔科姆·格拉德威尔](https://img9.doubanio.com/img/author/medium/public/1505810829.54.jpg)
马尔科姆·格拉德威尔 作者
共同提高
中信出版社2002版
星汉
中信出版社2002版
飘香一剑
中信出版社2009版
飞扬在路上
中信出版社2002版
快乐如鱼
中信出版社2006版
王撕葱
中信出版社2014版
12 有用 静若脱兔 2012-05-31 14:31:04
读这本书历时半年，终于可以关张。总结下，这本书其实是在说“改变”，Tipping Point Theory想说明的问题就是，改变是可以发生的，而且可以通过1.找对关键人物；2.重塑想要传递的信息本身；3.创造更利于改变发生外部环境这三种方式来使改变发生的更迅速，影响范围更大。当我们埋头做事，并希望改变赶紧发生时，不妨抬头看看这几个因素，说不定小小的调整就能带来大大的收获。
1 有用 facelessman 2016-09-15 18:37:17
生动，实用。希望记住里面的点，以后可以应用。配合另一本Nudge食用效果更佳。
0 有用 Vince 2014-10-09 19:00:53
小众到大众引爆传播三要素：1. 少数关键意见初始人群 2. 事件或信息本身的粘度和易传播性3. 传播的背景和大环境。 微博时代有意义，但现在时代似乎进化到微信私密社交时代，仍适用，但挑战更大。
1 有用 E 2011-03-04 22:12:41
其实我对这种书不是太有好感= =
2 有用 dotann 2006-12-04 04:56:10
Formulaic writing and not so sound arguments.