The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re di...
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and ...
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
其实这本书的思路和观点，和思考快与慢中提到的出奇一致，然后结合这个理论就可以证明outliner中专家培养直觉以及顺带的一万小时天才理论，于是这类认知科学的花式组合又多了一个新可能（也就是畅销书骗钱），当然之后说的 Thinking about thinking，还是值得一看的，总体来说不错，虽然拼拼凑凑，也算玩出了花样。
![[美] 乔纳·莱勒](https://img1.doubanio.com/view/personage/m/public/344e47653364568fd6668187c45444cb.jpg)
贾里
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izzy
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Hammer_
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warfalcon
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0 有用 小土刀 2015-06-29 23:36:21
其实这本书的思路和观点，和思考快与慢中提到的出奇一致，然后结合这个理论就可以证明outliner中专家培养直觉以及顺带的一万小时天才理论，于是这类认知科学的花式组合又多了一个新可能（也就是畅销书骗钱），当然之后说的 Thinking about thinking，还是值得一看的，总体来说不错，虽然拼拼凑凑，也算玩出了花样。
0 有用 Cheshire cat 2015-03-30 15:29:02
回忆起了太多行为经济学，神经生物学和认知心理学课堂上的感动瞬间了啊，深入浅出，宽径窄沿，是让人爱不释手的科普书，也是让人有思有虑的教科书。
0 有用 庖丁 2014-03-03 11:20:33
人是情感和理性的混合动物，在做决定的时候也是如此。学术性著作废话真多。
0 有用 robinforrest 2012-11-20 01:14:42
作者开篇就点明： 意识包含两个不同的思考系统，一个是有意识的理性思考系统，另一个则是无意识的快速的感性思考系统。良好的决定的关键在于知道什么时候依靠哪个系统。 感性的情绪脑：多巴胺神经元神经网络系统，前扣带回皮层ACC。 冷静的理性脑：脑前额叶皮层，以前额叶皮层为中心的神经网络系统。
0 有用 Sia. 2015-12-09 00:11:22
one of my favorites