The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re di...
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and ...
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
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0 有用 Alex 2014-11-17 01:40:39
顿悟需要心无杂念。 如果一个人的多巴胺神经元内化经验形成一套对当前情况迅速做出反应的直觉，他就成了专家，情绪引导着我们的快速决定 。“锚定效应”。表扬孩子不能说“你很聪明” ，而是要说“你很努力”。理性的人能更好地调节情绪。容忍不确定性。
0 有用 EEingxyz 2016-02-03 16:47:05
有意识使思维和决策过程traceable：决策流程中多大程度依赖直觉判断，理性分析又占多少。不要沦为情绪奴隶，多变量下的决策不妨给直觉一些发言权；通过长时间高强度训练达到“专家式直觉正确”；运用理性自我纠错和检验决策是否合理，弥补人是非理性动物这一先天缺陷。
0 有用 robinforrest 2012-11-20 01:14:42
作者开篇就点明： 意识包含两个不同的思考系统，一个是有意识的理性思考系统，另一个则是无意识的快速的感性思考系统。良好的决定的关键在于知道什么时候依靠哪个系统。 感性的情绪脑：多巴胺神经元神经网络系统，前扣带回皮层ACC。 冷静的理性脑：脑前额叶皮层，以前额叶皮层为中心的神经网络系统。
0 有用 Cheshire cat 2015-03-30 15:29:02
回忆起了太多行为经济学，神经生物学和认知心理学课堂上的感动瞬间了啊，深入浅出，宽径窄沿，是让人爱不释手的科普书，也是让人有思有虑的教科书。
12 有用 静卜 2012-04-16 21:37:34
这本书告诉我们，“精虫上脑”这个表述是多么栩栩如生又精妙准确……