The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re di...
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and ...
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
其实这本书的思路和观点，和思考快与慢中提到的出奇一致，然后结合这个理论就可以证明outliner中专家培养直觉以及顺带的一万小时天才理论，于是这类认知科学的花式组合又多了一个新可能（也就是畅销书骗钱），当然之后说的 Thinking about thinking，还是值得一看的，总体来说不错，虽然拼拼凑凑，也算玩出了花样。
Jonah Lehrer 作者
贾里
东方出版社2010版
Veronica
东方出版社2010版
izzy
东方出版社2010版
Hammer_
东方出版社2010版
warfalcon
东方出版社2010版
0 有用 Cheshire cat 2015-03-30 15:29:02
回忆起了太多行为经济学，神经生物学和认知心理学课堂上的感动瞬间了啊，深入浅出，宽径窄沿，是让人爱不释手的科普书，也是让人有思有虑的教科书。
0 有用 catknows 2014-09-02 23:37:44
国外的科普书都是如此的津津有味欲罢不能谁不想做小nerd ？
0 有用 Alex 2014-11-17 01:40:39
顿悟需要心无杂念。 如果一个人的多巴胺神经元内化经验形成一套对当前情况迅速做出反应的直觉，他就成了专家，情绪引导着我们的快速决定 。“锚定效应”。表扬孩子不能说“你很聪明” ，而是要说“你很努力”。理性的人能更好地调节情绪。容忍不确定性。
3 有用 ring 2012-08-15 13:22:33
这本书和think fast and slow挑一本看就行了，重合度蛮大。直觉是判断很重要的一部分。如何培养直觉的正确性呢，不断的，有纠错反馈的练习。如果理论正确的话，冥想，禅定，打坐之类内省的功夫也可以让直觉更加敏锐
0 有用 小土刀 2015-06-29 23:36:21
其实这本书的思路和观点，和思考快与慢中提到的出奇一致，然后结合这个理论就可以证明outliner中专家培养直觉以及顺带的一万小时天才理论，于是这类认知科学的花式组合又多了一个新可能（也就是畅销书骗钱），当然之后说的 Thinking about thinking，还是值得一看的，总体来说不错，虽然拼拼凑凑，也算玩出了花样。
0 有用 狡兔三窟 2021-12-05 23:33:14
80%是故事，先讲故事，再穿插观点，就像中学时代的作文，为了凑字数，事例写的特别长毫无意义地详细。 @2017-06-11 17:39:49
0 有用 邻家の躺平人 2021-06-06 10:40:29
整体上是非常棒的科普读物，介绍了 emotional brain 和 rational brain 在不同场合下的优势以及可能导致的潜在副作用；同时也顺带解答了以前一直好奇的问题，比如没有任何情绪的死理性是不是最好的（答案是否定的）。 btw，整本读下来（不包含最后的致谢和bio部分）贡献了快300个生词....
0 有用 neoscat 2019-05-20 22:31:46
和《思考，快与慢》有重复，但也互相补充，提供了很多具体例子
0 有用 cloud 2019-03-24 07:51:34
一颗星给多巴胺，一颗星给不确定性，故事太多干货太少，内容浅显，适合大众…上厕所的时候读。
0 有用 辣辣洋子 2017-12-28 20:22:06
YOU KNOW MORE THAN YOU KNOW