出版社: Harvard Business School Press
副标题: How to Create Uncontested Market Space and Make Competition Irrelevant
出版年: 2005-2-3
页数: 256
定价: USD 29.95
装帧: Hardcover
ISBN: 9781591396192
内容简介 · · · · · ·
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competiti...
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Blue Ocean Strategy的创作者
· · · · · ·
-
W·钱·金 作者
作者简介 · · · · · ·
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 langua...
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
喜欢读"Blue Ocean Strategy"的人也喜欢 · · · · · ·
Blue Ocean Strategy的书评 · · · · · · ( 全部 148 条 )
一本带给你分析思想的书
论坛 · · · · · ·
在这本书的论坛里发言这本书的其他版本 · · · · · · ( 全部8 )
-
商务印书馆 (2005)7.7分 6207人读过
-
The Commercial Press (2005)7.8分 956人读过
-
商务印书馆 (2010)8.5分 471人读过
-
天下遠見出版股份有限公司 (20050805)8.4分 79人读过
在哪儿借这本书 · · · · · ·
以下书单推荐 · · · · · · ( 全部 )
- Personal MBA 书单 (2) (眉小拧)
- [Do You Read] Business Book Collections (Do You Read 蠹鱼)
- Personal MBA -- 个人阅读计划 (鬼~鬼~)
- 创新和创造 (浪子回头)
- UX/HCI (cobblest)
谁读这本书? · · · · · ·
二手市场
· · · · · ·
订阅关于Blue Ocean Strategy的评论:
feed: rss 2.0
0 有用 Zeebes 2022-05-10 19:22:05
认知篇还行。对执行篇比较失望,正确且自洽的废话比较多。
0 有用 狮子毛毛毛 2011-05-20 22:51:32
如果每个课都像这个老师一样上,上学就有意思多了.
0 有用 南天门 2014-10-01 20:21:34
价值曲线确实很直观!蓝海、红海总是不断地变幻的!
0 有用 人可小不士心 2012-04-07 00:37:56
等,写REVIEW
0 有用 萌萌 2015-11-23 21:21:37
Developing an unexplored market is indeed the only way to upgrade every industry
0 有用 潘达洛夫斯基 2022-07-25 21:19:11
comic relief 的案例太棒了!
0 有用 Zeebes 2022-05-10 19:22:05
认知篇还行。对执行篇比较失望,正确且自洽的废话比较多。
0 有用 Observer 2022-02-07 16:37:30
Cpa的教科书
0 有用 狡兔三窟 2021-12-05 23:30:17
本来以为也是一本靠“概念”哗众取宠的促销书,实际是本靠谱的好书,不只提供概念,更提供方法 @2016-07-21 16:53:24
0 有用 米米 2021-06-11 23:21:53
还蛮喜欢这本书的,虽然听起来好像都是常识,但是书里也是分步骤地告诉了很多重点。value up, cost down是不变的真理。有了idea远远不够,怎么执行非常重要,喜欢书里给的一些case,也更好的看到这么principle是怎么被应用到实际里的。会再读第二遍的书。