作者:
Howard Schultz
/
Dori jones Yang 出版社: Hachette Books 副标题: How Starbucks Built a Company One Cup at a Time 出版年: 1999-1-6 页数: 368 定价: USD 17.00 装帧: Paperback ISBN: 9780786883561
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roast...
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
From Library Journal
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
看完书。虽然我不怎么喝咖啡，但有两本书让我对它印象很好，这本书和Charlie and the chocholate factory。 有的人，会让你觉得像Fountainhead里面那个主人公，神人，但现实中不存在的人。星巴克的故事却是一步一步踏出来的，温暖又励志。在看这个故事前，我比较深的印象是他们的培训，是在讲习惯的书上以他们的员工培训为例。
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0 有用 snowwill 2017-02-04 22:53:35
前面的历史比较好看 后面广告比较多比较啰嗦
1 有用 魏小钦 2016-02-11 21:31:31
看完书。虽然我不怎么喝咖啡，但有两本书让我对它印象很好，这本书和Charlie and the chocholate factory。 有的人，会让你觉得像Fountainhead里面那个主人公，神人，但现实中不存在的人。星巴克的故事却是一步一步踏出来的，温暖又励志。在看这个故事前，我比较深的印象是他们的培训，是在讲习惯的书上以他们的员工培训为例。
0 有用 左维克 2012-07-09 10:45:52
高中读的书..然后在班上被偷了
1 有用 小刺客 2020-03-02 14:24:28
不错的founder narrative
0 有用 Reikoooooo 2012-10-02 02:06:19
当看书变成强迫的时候就不享受了