作者:
Bryce G. Hoffman 出版社: Crown Publishing Group, Division of Random House Inc 副标题: Alan Mulally and the Fight to Save Ford Motor Company 出版年: 2012-6-29 页数: 304 定价: GBP 17.99 装帧: Hardcover ISBN: 9780307886057
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save its...
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
作者简介
· · · · · ·
BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in his upcoming book, American Icon, which will be released on March 13, 2012. Hoffman has been hono...
BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in his upcoming book, American Icon, which will be released on March 13, 2012. Hoffman has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on Ford. He lives in Grand Blanc, Michigan.
原文摘录
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Once Mulally came up with his plan, he never doubted it would succeed. From the start, he evinced an almost religious conviction in its four points. It was a belief born of an engineer's faith in numbers.
"The data says, if you take these actions it'll work," Mulally said when asked how he could be so certain, even in the midst of a crisis that was toppling his competitors. "Running a business is a design job. You need a point of view about the future, a really good plan to deliver that future,and then relentless implementation" (查看原文)
"Mulally's approach to management - the weekly meeting, devotion to data, and emphasis on working together -- is portable."
"What I have learned is the power of a compelling vision,a comprehensive strategy, a relentless implementation process,and talented people working together based on commitments."
The leader's job is to remind people of that version,make sure they stick to the process, and keep the working together.
(查看原文)
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0 有用 麦田守望者 2014-09-21 06:00:55
Mullaly一代英雄，他的远景，领导力和执着向前，带领福特走出破产泥潭，成为世界上最赚钱的汽车公司之一，而这一切仅仅花了几年时间，中间还包括08年的金融危机。
0 有用 Charlie 2015-01-18 20:59:35
Alan Mulally完美的诠释了怎样做一个伟大的领导者。 伟大的领导者不仅能描述出公司的愿景，还能给出实现这个愿景的计划，最后还有能力带领团队成功地执行这个计划，最终将将愿景变成现实。
0 有用 凱達格蘭大道 2020-10-25 22:18:21
六星书！力荐！
0 有用 Fibobo的魔法师 2021-11-06 21:37:55
是很流畅可以一口气读完的商业故事! Week 1 √
0 有用 apocalY*ptic13 2023-06-07 17:55:44 山东
写的有点虚 结合我司某个portfolio的经验，1) leverage, 2) high entry valuation, 3) declining sector，三者有其二就很难turnaround了
0 有用 apocalY*ptic13 2023-06-07 17:55:44 山东
写的有点虚 结合我司某个portfolio的经验，1) leverage, 2) high entry valuation, 3) declining sector，三者有其二就很难turnaround了
0 有用 Fibobo的魔法师 2021-11-06 21:37:55
是很流畅可以一口气读完的商业故事! Week 1 √
0 有用 凱達格蘭大道 2020-10-25 22:18:21
六星书！力荐！
0 有用 jiangxiao 2020-06-21 08:59:41
很好读
0 有用 游八极 2019-09-16 02:15:14
impressive turn around. many principles can be applied to other companies.