Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a grou...
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in...
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
目录
· · · · · ·
Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
· · · · · ·
(更多)
Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
Measure
Pivot (or persevere)
Part III.Accelerate :Batch
Grow
Adapt
Innovate
Epilogue :Waste not
Join the movement.
· · · · · · (收起)
Network effect. AB test demand. Experimenting value&growth hypothesis (understand the drive). Find early adopters - concierge min viable product. Do cohort analysis. Scale with useful features/get rid...Network effect. AB test demand. Experimenting value&growth hypothesis (understand the drive). Find early adopters - concierge min viable product. Do cohort analysis. Scale with useful features/get rid of unnecessary (prioritize). No vanity/use actionable metrics. Think of runway as # (customer segment) pivots. Work on small batches. Ask 5 whys. M(展开)
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iamsujie
中信出版社2012版
我是个吃货我是
Entheo
中信出版社2012版
isaachan
中信出版社2012版
该石头不太冷
中信出版社2012版
0 有用 Tony Yet 2011-12-22 15:45:37
非常具有启发性的一本书，对于所有希望“创不同”的朋友相信都会有帮助。
0 有用 navyboys 2012-07-12 15:45:00
管理领域的TOC、6sigma、精益制造、看板管理，以及软件工程领域的敏捷开发、极限编程、Rework等等，万变不离其宗。需要的是不断深化理解。
1 有用 Ying 2013-02-05 20:59:30
MVP, AB Test, value hypothesis& growth hypothesis, pivot or perserve meeting
0 有用 Soo Yung 2018-12-08 00:04:54
Network effect. AB test demand. Experimenting value&growth hypothesis (understand the drive). Find early adopters - concierge min viable product. Do cohort analysis. Scale with useful features/get rid... Network effect. AB test demand. Experimenting value&growth hypothesis (understand the drive). Find early adopters - concierge min viable product. Do cohort analysis. Scale with useful features/get rid of unnecessary (prioritize). No vanity/use actionable metrics. Think of runway as # (customer segment) pivots. Work on small batches. Ask 5 whys. M (展开)
1 有用 舟舟舟没有心情 2018-12-03 16:14:55
这本也是薄荷阅读的书目，我还专门去APP store搜了一下IMVU到底是个啥。。。作者讲了一些创业需要遵守的原则，精益创业嘛就要小而精，才容易纠错，及时调头换方向。