Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful...
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
作者简介
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Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and...
Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He has been published in numerous prominent journals and is the author of Misbehaving: The Making of Behavioral Economics.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. From 2009 to 2012 he served in the Obama administration as administrator of the White House Office of Information and Regulatory Affairs, from 2020 to 2021 he served as chair of the Technical Advisory Group for Behavioral Insights and Health at the World Health Organization, and in 2021 he joined the Biden administration as senior counselor and regulatory policy officer in the Department of Homeland Security. His many books include Impeachment: A Citizen's Guide, Too Much Information, and, with Daniel Kahneman and Olivier Sibony, Noise. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, social sciences, law, or theology.
理论少，实例多，略显啰嗦而且感觉越写跟Nudge的关系就越远（尤其是气候变化那一章）。想讲的就一点：因为人脑在做做选择时总是不如自己想的那么客观、有偏向性（丹尼尔卡内慢的那些发现和理论），所以在某些场景，提供选项的个人或组织可以去design the choice architecture以使人们做出选项提供者想要的答案，小到能促使个人健康的选择、大到选择是否捐献器官或是选择更“佳”的养老金。同时...理论少，实例多，略显啰嗦而且感觉越写跟Nudge的关系就越远（尤其是气候变化那一章）。想讲的就一点：因为人脑在做做选择时总是不如自己想的那么客观、有偏向性（丹尼尔卡内慢的那些发现和理论），所以在某些场景，提供选项的个人或组织可以去design the choice architecture以使人们做出选项提供者想要的答案，小到能促使个人健康的选择、大到选择是否捐献器官或是选择更“佳”的养老金。同时作者也提到了针对这种做法的一种反对声音：有倾向性的选择设计没有给人们足够的自由，有时候做出错误的决策也是学习的一环；作者的回答有些模棱两可，但one size does not fit all is true确有其事就是了。(展开)
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0 有用 HollyRen 2024-03-06 00:19:46 荷兰
不想再看这类书了，内容来来去去都是差不多的，引用的例子啊，论证啊都没什么新意，最后觉得其实看题目就可以了，书就不必读了😂
0 有用 偷偷吃宵夜 2024-11-29 00:28:46 广东
人类是非理性的：有各种各样的认知偏差（懒得改变、厌恶损失、过度自信、对事物的看法取决于说话方式、可得性偏差、代表性偏差、锚定）、做事没远见、从重。所以人需要nudge来做出更好的决策。人需要nudge的情况有：需要钱、延后满足、难做决策、频次不高、缺乏反馈、缺少经验。用来nudge的决策架构包括默认选项设定、预料错误、进行反馈、告知利害、激励显著性、简化选项、停顿、精心设置选项、趣味性、smart... 人类是非理性的：有各种各样的认知偏差（懒得改变、厌恶损失、过度自信、对事物的看法取决于说话方式、可得性偏差、代表性偏差、锚定）、做事没远见、从重。所以人需要nudge来做出更好的决策。人需要nudge的情况有：需要钱、延后满足、难做决策、频次不高、缺乏反馈、缺少经验。用来nudge的决策架构包括默认选项设定、预料错误、进行反馈、告知利害、激励显著性、简化选项、停顿、精心设置选项、趣味性、smart disclosure（统一单位、可读、不要小字、自有数据库）。有时候也会用到nudge的对立面sludge，做法就是反着来，比如信息不公开、流程冗长。对现实的帮助是1.意识到自己的认知偏差，减少被商家利用2.有时候自己犯懒，可以自己设计架构让自己动起来3.洞察别人让别人动起来 (展开)
0 有用 Goldenslumbers 2023-12-16 14:16:29 中国香港
对于一个经济系的学生这本书太简单平实，没有经济学那种寥寥几句就豁然开朗的灵光乍现，不过很爱看两个人讲笑话😉 I love economist’s mischief.
0 有用 嘉塔白 2023-03-31 12:47:47 加拿大
Econ 3391
0 有用 爱吃榨菜 2023-10-07 21:44:25 重庆
理论少，实例多，略显啰嗦而且感觉越写跟Nudge的关系就越远（尤其是气候变化那一章）。想讲的就一点：因为人脑在做做选择时总是不如自己想的那么客观、有偏向性（丹尼尔卡内慢的那些发现和理论），所以在某些场景，提供选项的个人或组织可以去design the choice architecture以使人们做出选项提供者想要的答案，小到能促使个人健康的选择、大到选择是否捐献器官或是选择更“佳”的养老金。同时... 理论少，实例多，略显啰嗦而且感觉越写跟Nudge的关系就越远（尤其是气候变化那一章）。想讲的就一点：因为人脑在做做选择时总是不如自己想的那么客观、有偏向性（丹尼尔卡内慢的那些发现和理论），所以在某些场景，提供选项的个人或组织可以去design the choice architecture以使人们做出选项提供者想要的答案，小到能促使个人健康的选择、大到选择是否捐献器官或是选择更“佳”的养老金。同时作者也提到了针对这种做法的一种反对声音：有倾向性的选择设计没有给人们足够的自由，有时候做出错误的决策也是学习的一环；作者的回答有些模棱两可，但one size does not fit all is true确有其事就是了。 (展开)