Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad deci...
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. (20080518)
作者简介
· · · · · ·
Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also ...
Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. He is by far the most cited law professor in the United States. He has also written for many popular newspapers and magazines, including The New York Times, The Washington Post, Los Angeles Times, The Boston Globe, Chicago Tribune, The American Prospect, Time, Harper’s Magazine, and New Republic. He has also appeared on many national television and radio shows, including Nightline, Fox News, ABC World News, NBC Nightly News, 20/20, NewsHour, The O’Reilly Factor, and Fresh Air. Sunstein graduated in 1975 from Harvard College and in 1978 from Harvard Law School, magna cum laude. He clerked for Justice Thurgood Marshall of the U.S. Supreme Court. Before joining the faculty of the University of Chicago Law School, he worked as an attorney-advisor in the Office of Legal Counsel of the U.S. Department of Justice. Mr. Sunstein is the author of many articles and a number of books, including Republic.com (2001), Risk and Reason (2002), The Cost-Benefit State (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), and Worst-Case Scenarios (2007).
目录
· · · · · ·
Nudge Acknowledgments
Introduction
Part I: Humans and Econs
1. Biases and Blunders
2. Resisting Temptation
3. Following the Herd
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(更多)
Nudge Acknowledgments
Introduction
Part I: Humans and Econs
1. Biases and Blunders
2. Resisting Temptation
3. Following the Herd
4.When Do We Need a Nudge?
5. Choice Architecture
Part II: Money
6. Save More Tomorrow
7. Naive Investing
8. Credit Markets
9. Privatizing Social Security: Smorgasbord Style
Part III: Health
10. Prescription Drugs: Part D for Daunting
11. How to Increase Organ Donations
12. Saving the Planet
Part IV: Freedom
13. Improving School Choices
14. Should Patients Be Forced to Buy Lottery Tickets?
15. Privatizing Marriage
Part V: Extensions and Objections
16. A Dozen Nudges
17. Objections
18. The Real Third Way
19. Bonus Chapter: Twenty More Nudges
Postscript: November 2008
Notes
Bibliography
Index
· · · · · · (收起)
Jack
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#暗蓝#
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6 有用 南区熊猫 2010-03-02 23:45:06
两位作者从食堂食谱、器官捐献、医疗保险到环境问题等谈了一大堆，其实也就是为了说明美国个人主义和自由市场存在不足，需要调控和干预去弥补。有点杂了。
0 有用 十年一觉 2014-05-17 20:10:33
Everyone, sometimes, or somewhere, may need a nudge.
0 有用 Deadwind 2009-02-16 13:59:34
生活中很多的Nudges
0 有用 ekei 2016-03-28 09:36:18
这书也要占一节课？
0 有用 R小7 2011-03-29 06:13:20
感觉行为经济学的书其实读一本就够了 predictable irrationality 更像case study，这个更系统。BTW,觉得nudge译成“推助”不给力～～～
0 有用 姗 2024-05-14 13:18:02 美国
2023.9.26
0 有用 如 沐 2023-11-26 11:33:25 北京
4.5
0 有用 桑 2023-01-19 18:22:08 湖南
教材
0 有用 AlexFan 2022-12-29 22:47:52 江苏
去年教授的推荐，可算把这本书读了。行为经济学可以看做经济学又一次的“开疆拓土”，到了心理学、社会学的领域作文章，是现在大热的一个方向，试图在理性人假设和社会人之间寻求中间方案。书的结构基本就是case study的模式，展现了一种“自由主义的温和专制主义”，有一些日常生活中挺实用的点，很有意思，不过后面的例子太美国了显得不够普适
0 有用 🌖 2022-12-22 09:13:21 江苏
（academic