作者:
Ash Maurya 出版社: O'Reilly Media 副标题: Iterate from Plan A to a Plan That Works 出版年: 2012-3-9 页数: 240 定价: GBP 19.99 装帧: Hardcover 丛书:The Lean Series ISBN: 9781449305178
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people...
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one
Cover Running Lean: Iterate from Plan A to a Plan That Works (这个标题比中文标题好多了，强调了第一个方案往往不是成功的，关键是要能存活着尽快找到第二个方案） 前言P2 千万别忘了，任何创业其实都是实验。现在的公司只有想不到，没有做不到的。所以，我们要解决的主...
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阿什·莫瑞亚 作者
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0 有用 Dz 2012-06-05 03:24:31
读完了前12章，虽然只有140页，但花了很多时间思考。本书不仅提出了一种创业方法论，而且给出了行动指南，用作者的话说就是"actionable guide"。希望自己能学以致用，打好接下来的两场硬仗。(O_o)
1 有用 子珂 2016-10-27 08:52:30
重新读这本书，觉得这本书有多牛呢...里面的内容拆两个出来，就成了另外两本书：lean customer interview, sprint
0 有用 RH 2013-03-21 15:30:47
英文版第一遍通读完成，还要读好几遍吸收和消化
0 有用 顽势布谷 2024-02-03 17:05:32 山东
这是第一版，我已经阅读过原版了。
0 有用 千堂 2020-08-26 14:34:58
工具书
0 有用 顽势布谷 2024-02-03 17:05:32 山东
这是第一版，我已经阅读过原版了。
0 有用 千堂 2020-08-26 14:34:58
工具书
0 有用 ﺭ并去采蘑菇咯ﺭ 2019-08-12 08:06:57
一直想要创业，但实质又不是很懂，创业的本质是什么。这本书前半部分很有用。
0 有用 小范大人 2019-06-23 09:30:15
底层方法一直在用
0 有用 Lucia 2018-05-06 01:04:19
全都是讲startup 的，只有规模这么大才值得写本书出来啊，不符合我的需求