Differential value rule #1: Invest in MMFs (Minimum Marketable Features), but never overinvest in a feature that is already commoditized.
Differential value rule #2: Drive innovation by having the courage to invest in exciters.
Differential value rule #3: If resources do not allow you to compete on the current playing field, change the playing field.引自第271页
- Customer and Market Research
- Technology and Intellectual Property
- Strategy, Planning, and Decision Making
- People, Teams, and Culture
- Co-development and Alliance
- Process, Execution, and Metrics (including Financial)引自第277页
- Understand solution needs, gaps and opportunities
- Define products and solutions to address those needs
- Work within the organization to address all the other issues (internal and external) that are necessary for successful deployment
- Work with the development team to define requirements and help assure the solution evolves to meet the real needs of the stakeholders引自第279页
