Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral scien...
Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
作者简介
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Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also ...
Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. He is by far the most cited law professor in the United States. He has also written for many popular newspapers and magazines, including The New York Times, The Washington Post, Los Angeles Times, The Boston Globe, Chicago Tribune, The American Prospect, Time, Harper’s Magazine, and New Republic. He has also appeared on many national television and radio shows, including Nightline, Fox News, ABC World News, NBC Nightly News, 20/20, NewsHour, The O’Reilly Factor, and Fresh Air. Sunstein graduated in 1975 from Harvard College and in 1978 from Harvard Law School, magna cum laude. He clerked for Justice Thurgood Marshall of the U.S. Supreme Court. Before joining the faculty of the University of Chicago Law School, he worked as an attorney-advisor in the Office of Legal Counsel of the U.S. Department of Justice. Mr. Sunstein is the author of many articles and a number of books, including Republic.com (2001), Risk and Reason (2002), The Cost-Benefit State (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), and Worst-Case Scenarios (2007).
目录
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Nudge Acknowledgments
Introduction
Part I: Humans and Econs
1. Biases and Blunders
2. Resisting Temptation
3. Following the Herd
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(更多)
Nudge Acknowledgments
Introduction
Part I: Humans and Econs
1. Biases and Blunders
2. Resisting Temptation
3. Following the Herd
4.When Do We Need a Nudge?
5. Choice Architecture
Part II: Money
6. Save More Tomorrow
7. Naive Investing
8. Credit Markets
9. Privatizing Social Security: Smorgasbord Style
Part III: Health
10. Prescription Drugs: Part D for Daunting
11. How to Increase Organ Donations
12. Saving the Planet
Part IV: Freedom
13. Improving School Choices
14. Should Patients Be Forced to Buy Lottery Tickets?
15. Privatizing Marriage
Part V: Extensions and Objections
16. A Dozen Nudges
17. Objections
18. The Real Third Way
19. Bonus Chapter: Twenty More Nudges
Postscript: November 2008
Notes
Bibliography
Index
· · · · · · (收起)
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4 有用 Ann 2019-08-19 21:25:54
主要讲nudge怎样在公共政策中应用，听起来就感觉nudge能这么有效全是因为人类又懒又愚蠢呀！
0 有用 小五的姐姐 2020-05-20 03:49:39
Straightforward and insightful but very repetitive at times.
0 有用 Turbulence 2015-10-21 12:32:11
一半弃。这本书让我联想到童年阴影——卡耐基人性弱点全集。Thaler大神是奔着畅销书节奏写的嘛？！认认真真写行为心理/经济学不好嘛。
0 有用 fugue 2018-01-05 13:04:16
2018年第一本。Thaler在这本里比Misbehaving更活泼可爱 (*ˉ︶ˉ*)
0 有用 一人狂欢 2012-06-06 04:55:13
主要是行为经济学的范围，讲得非常浅显易懂。对认识人自身的局限性非常有用。 就想书上所说的，所有经济学里假设的完全理性在现实中几乎不存在，面对选择，人们往往容易犯错，并没有达到效用最大化
0 有用 Tyler 2023-02-15 14:13:45 中国香港
前面案例有趣 后面的实际运用就显得过于简单和理想化
0 有用 恍若隔世 2022-04-30 12:07:01
In general, the book is famous for its authors, not the other way around.
0 有用 日子旁见 2021-12-28 02:24:36
很有趣的概念，有一些可以制作policy或者options的choice architects，可以在设计和制定层面来帮助大众更好的选择。几个非常有趣的例子是我们选择的保险之所以这么贵是因为我们自动购买了可以起诉的权利，包括如何选择贷款，怎样保护环境，怎样存养老保险，很有意义的探讨。而且最值得尊敬的就是作者们吧最后两章用来回答一些疑问和质疑，也表示了他们从开始到现在看到的一些改变，很有启发的一本书... 很有趣的概念，有一些可以制作policy或者options的choice architects，可以在设计和制定层面来帮助大众更好的选择。几个非常有趣的例子是我们选择的保险之所以这么贵是因为我们自动购买了可以起诉的权利，包括如何选择贷款，怎样保护环境，怎样存养老保险，很有意义的探讨。而且最值得尊敬的就是作者们吧最后两章用来回答一些疑问和质疑，也表示了他们从开始到现在看到的一些改变，很有启发的一本书。 (展开)
0 有用 bettyqu 2021-06-17 11:46:09
很不错的书。
0 有用 娃娃手 2021-06-08 15:59:10
很多nudge的方法没有实行不是因为做不到，而是来自各方的阻力太大了。书中提到通过nudge来推动医生免责条款，一定会受到律师行业大力反对。婚姻私有化虽然非常有创意，在实际中也基本很难实现。