Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one ou...
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
作者简介
· · · · · ·
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 1...
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
robin1123
人民邮电出版社2017版
陈蕙茗
人民邮电出版社2017版
123456789
人民邮电出版社2017版
C.
人民邮电出版社2017版
你胖你也喘
人民邮电出版社2017版
小闽
人民邮电出版社2017版
曦曦冉冉
人民邮电出版社2017版
Cōsti
人民邮电出版社2017版
Terence Xie
人民邮电出版社2017版
0 有用 方舟K][NGofARK 2015-09-02 02:35:26
年度最佳图书
0 有用 子珂 2015-07-12 19:36:57
前50页能够让你思考一些问题，还不错。但是整本书也就止步于此了，实在读不下去，没什么例子。还专门看了作者的两个演讲，也乏善可陈
1 有用 Michelle喵喵酱 2022-05-26 16:44:23
听君一席话，如听一席话！！
0 有用 Queen of Sword 2019-01-04 23:26:53
前半部分同标题，后半部分是理解大脑工作原理后有效练习。
0 有用 大内蜜探 2019-02-17 16:21:22
好书，浅显易懂，但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品，而且可以用在自己的生活学习中，比如孩子想学钢琴，如何让他有兴趣，坚持学，还有学习的技能。自身也可以用，正好对自身学习有些迷茫最近，正好可以试试
1 有用 Michelle喵喵酱 2022-05-26 16:44:23
听君一席话，如听一席话！！
0 有用 大内蜜探 2019-02-17 16:21:22
好书，浅显易懂，但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品，而且可以用在自己的生活学习中，比如孩子想学钢琴，如何让他有兴趣，坚持学，还有学习的技能。自身也可以用，正好对自身学习有些迷茫最近，正好可以试试
0 有用 Queen of Sword 2019-01-04 23:26:53
前半部分同标题，后半部分是理解大脑工作原理后有效练习。
0 有用 方舟K][NGofARK 2015-09-02 02:35:26
年度最佳图书
0 有用 子珂 2015-07-12 19:36:57
前50页能够让你思考一些问题，还不错。但是整本书也就止步于此了，实在读不下去，没什么例子。还专门看了作者的两个演讲，也乏善可陈