作者:
Phil Rosenzweig 出版社: Simon & Schuster Ltd 副标题: .and the Eight Other Business Delusions That Deceive Managers 出版年: 2007-2-1 页数: 256 定价: GBP 16.99 装帧: Hardcover ISBN: 9780743291255
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many ...
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
Rosenzweig identifies nine popular business delusions. Among them:
The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.
In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.
Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
Clarify many delusions though I’ve already understood. The whole thing of business is about what is really realistic and how to empirically get things done.
星级: ★★★★★
今年的第二本五星书籍，提醒了阅读流行商业类书籍时，避免受到光环效应影响。特别是作者举的反例是自己去年的五星好评书《Good to Great 》，因此受到的触发更大。
世界上的事更多的是相关性，而非因果性。一个企业的成功更多的是天时地利人和，而非简单的几个因素就可以推断出企业会成功。
这对投资的启发也很大，我们投资时总想找到“圣杯”，根据几个指标就可以选出未来的超级明星。...星级: ★★★★★
今年的第二本五星书籍，提醒了阅读流行商业类书籍时，避免受到光环效应影响。特别是作者举的反例是自己去年的五星好评书《Good to Great 》，因此受到的触发更大。
世界上的事更多的是相关性，而非因果性。一个企业的成功更多的是天时地利人和，而非简单的几个因素就可以推断出企业会成功。
这对投资的启发也很大，我们投资时总想找到“圣杯”，根据几个指标就可以选出未来的超级明星。但是真实世界中，并没有那么多的确定性，更多的是概率。因此，投资时需要敬畏概率，留有余地，选取成功可能性大的标的，但是要接受小概率事件。(展开)
这本看了蛮久，核心观点：there's no formula for success. all searches on hand are using halo way or with halo data. success depends mainly on luck or chances. 精彩介绍各大名企跌宕起伏的发展。文字架构上同样repetition厉害。另外决定看下《good to gre...这本看了蛮久，核心观点：there's no formula for success. all searches on hand are using halo way or with halo data. success depends mainly on luck or chances. 精彩介绍各大名企跌宕起伏的发展。文字架构上同样repetition厉害。另外决定看下《good to great》这本Bezos奉为圣经却在这里被扁成渣渣的商业经典。(展开)
Clarify many delusions though I’ve already understood. The whole thing of business is about what is really realistic and how to empirically get things done.
502的牛
北京师范大学出版社2007版
雨之希留
北京师范大学出版社2007版
Lucifer
北京师范大学出版社2007版
hisheng
北京师范大学出版社2007版
康师傅
北京师范大学出版社2007版
纯阳书评
北京师范大学出版社2007版
0 有用 佑扯 2018-08-18 04:29:48
批判性的重新审视商业畅销书的研究逻辑谬误
0 有用 啥也不懂 2012-03-01 23:37:05
1. The Halo Effect。 2. 我们的一切努力都不可能保证成功，而只能提高成功的概率。失败是不可避免的事情。 【这书有点啰嗦。】
0 有用 容懂 2007-10-18 09:44:44
看完以后，任何人都可以把市面上的商业书籍给批判得体无完肤。
0 有用 Wonderstruck 2019-12-05 22:42:34
Clarify many delusions though I’ve already understood. The whole thing of business is about what is really realistic and how to empirically get things done.
0 有用 Lucas 2013-04-29 19:54:23
《基于长青》《追求卓越》《第五项修炼》被高端黑了，不过讲的是事实，大家以后还是别随便崇拜某个outperformed的企业家和企业；critical thinking佳作，批判性通俗读物；对于欧洲百年的家族企业却没考虑到，或许人家所处行业比较稳定；不确定性应对和有效执行，算是作者核心
0 有用 杯酒十年 2023-09-24 18:19:34 北京
星级: ★★★★★ 今年的第二本五星书籍，提醒了阅读流行商业类书籍时，避免受到光环效应影响。特别是作者举的反例是自己去年的五星好评书《Good to Great 》，因此受到的触发更大。 世界上的事更多的是相关性，而非因果性。一个企业的成功更多的是天时地利人和，而非简单的几个因素就可以推断出企业会成功。 这对投资的启发也很大，我们投资时总想找到“圣杯”，根据几个指标就可以选出未来的超级明星。... 星级: ★★★★★ 今年的第二本五星书籍，提醒了阅读流行商业类书籍时，避免受到光环效应影响。特别是作者举的反例是自己去年的五星好评书《Good to Great 》，因此受到的触发更大。 世界上的事更多的是相关性，而非因果性。一个企业的成功更多的是天时地利人和，而非简单的几个因素就可以推断出企业会成功。 这对投资的启发也很大，我们投资时总想找到“圣杯”，根据几个指标就可以选出未来的超级明星。但是真实世界中，并没有那么多的确定性，更多的是概率。因此，投资时需要敬畏概率，留有余地，选取成功可能性大的标的，但是要接受小概率事件。 (展开)
0 有用 泰洛丹 2020-07-01 13:18:33
这本看了蛮久，核心观点：there's no formula for success. all searches on hand are using halo way or with halo data. success depends mainly on luck or chances. 精彩介绍各大名企跌宕起伏的发展。文字架构上同样repetition厉害。另外决定看下《good to gre... 这本看了蛮久，核心观点：there's no formula for success. all searches on hand are using halo way or with halo data. success depends mainly on luck or chances. 精彩介绍各大名企跌宕起伏的发展。文字架构上同样repetition厉害。另外决定看下《good to great》这本Bezos奉为圣经却在这里被扁成渣渣的商业经典。 (展开)
0 有用 布莱克特 2020-01-11 02:54:48
critical thinking 不简单
0 有用 MarcoYates 2019-12-17 21:30:56
做研究中如果避免光环效应非常重要 做人的时候下结论亦然
0 有用 Wonderstruck 2019-12-05 22:42:34
Clarify many delusions though I’ve already understood. The whole thing of business is about what is really realistic and how to empirically get things done.